ABOUT ME

Hello there! I’m Jacquelyn, but I prefer to go by Jackie. I am a marketing professional with a strong background in digital marketing, content creation, and strategy. With a bachelor's degree in Media and Communications, I have honed my skills in crafting compelling and engaging content that resonates with my audiences.

Throughout my career, I have gained diverse experience working with organizations in various industries, ranging from streaming services to non-profit. This exposure has allowed me to develop a deep understanding of different marketing channels, including social media, email marketing, SEO, and event planning.

Collaboration is at the heart of my approach, and I excel in cross-functional team environments. I have a proven track record of successfully managing content projects, collaborating with diverse stakeholders, and delivering high-quality work on time and within budget.

As a storyteller, I am dedicated to creating meaningful and authentic experiences that connect with audiences and drive engagement. I am driven by a passion for continuous learning and growth, always seeking new opportunities to expand my knowledge and stay ahead of industry trends.

Outside of work, I am an avid reader, a travel enthusiast, and a supporter of community initiatives.

SKILLS

Proficient in organizing contacts and executing campaigns for internal and external communication using Mailchimp and Apollo.io

Email Marketing

Experienced in planning and creating social media content for LinkedIn, Facebook, Instagram, and Twitter

Content Creation

Assisted in the planning and execution of both small and large scale events including communicating with vendors, speakers, attendees and designing the branded collateral

Event Planning

Design

Regularly uses Canva to design social media posts, email campaigns, and printed collateral. Is somewhat familiar with the Adobe Suites

Search Engine Optimization

Conducted keyword research to optimize platform content and increase brand visibility

Brand Strategy

Adept in creating and refining brand image, voice, and tone

Collaborative Platforms

Knowledgeable in using collaborative platforms such as Asana, Slack, and Teams.

EXPERIENCES

Work Experiences

NextUp Comedy

  • Improved website search ranking for crucial keywords by 32% through SEO initiatives including content writing, URL renaming, and creating new web pages.

  • Enhanced Google business profile and Wikipedia page to build knowledge panel and increase platform visibility. Traffic to the website increased by 27% via Google.

Nessel

  • Developed warm and cold email marketing through Apollo and Mailchimp by creating newsletters and targeted email threads that amplified the company's voice and brand.

  • Increased social media engagement and outreach by 10% on Instagram by engaging with the audience through comments, likes, and reposting.

Baltimore Homecoming

  • Executed social media content development and virtual engagement for Facebook, Instagram, Twitter, LinkedIn, and Mailchimp and increased our engagement by an average of 20% across each platform.

  • Managed Mailchimp marketing campaigns as well as regularly updating website content and branding.

  • Assisted in the coordination of 5 events by planning event logistics, communicating with vendors and event partners, and preparing promotional materials to boost attendance.

  • Managed public engagement initiatives, including communicating and organizing 3 community programs.

Uniformed Service University of the Health Sciences

  • Worked with two graduate students to design several scientific posters for dissertation presentation.

  • Produced flyers in Adobe Illustrator to publicize and engage potential research participants to take surveys.

  • Carefully organized and coded survey data to develop figures and trends.

Freelance Experiences

Public Relations Assisstant

  • Research and compiled a list of 275 national PR contacts and media outlets in Cision and wrote a pitch to promote the client's products to bloggers, magazines, news stations, and gift guides.

Email Marketing Specialist

  • Designed and Managed client’s email database on Mailchimp and created email campaigns that highlighted the client’s experience and tips while travelling.

Volunteer Experiences

NAAAP Baltimore

  • Established and executed communications and outreach strategies using Canva.

  • Managed social media accounts (Facebook, Instagram, LinkedIn) and e-mail newsletters via Mailchimp.

UMBC VSA

  • Curated graphics and published social media content on various UMBC VSA platforms (Instagram and Facebook) and grew following to about 750 each.

  • Supervised and promoted about 60 student events, including our Night Market, Basket Auction, and Culture Show; created graphics and social media posts.

  • Collaborated with 16 other board members to develop methods to optimize social media engagement.